Mission Statement

Alcohol Focus Scotland is committed to improving the quality of people's lives by changing Scotland's drinking culture - promoting responsible drinking behaviour and discouraging drinking to excess.

Alcohol Focus Scotland is aiming to create a Scotland:

• where moderate, responsible drinking is the norm, and drunkenness has become socially unacceptable
• where town and city centres are free from alcohol-fuelled disorder and violence
• where fewer families break up and have children taken into care because of parental drinking
• where people who do develop alcohol problems can access appropriate treatment and support quickly and effectively
• where all alcohol producers and retailers take their legal and social responsibilities seriously
• where significantly fewer Scots have their lives cut short by alcohol misuse