- Scotland has so much to gain from reducing how much we drink
- AFS welcomes revised alcohol consumption guidelines
- Emergency services face shocking levels of alcohol abuse
- Every child has the right to grow up safe from alcohol harm
- Public health must prevail over big business
- New toolkit to help children affected by family alcohol problems
- Price check reveals cheap cost of strong alcohol
- Sales increase underlines need for minimum pricing
- Time to kick alcohol out of sport
- Alcohol linked with stomach cancer
- AFS calls for compulsory health warnings on alcoholic drinks
- Are supermarkets 'responsible retailers' when it comes to alcohol?
- Scottish health charities call for excise duty rise to tackle cheap alcohol
- Alcohol campaigners unite to call for stronger protection from alcohol advertising to children
- New resource for people concerned about alcohol in their community
- Minimum pricing decision delayed until summer
- No completely 'safe' level of drinking
- New alcohol guidelines published
- Minimum pricing - European court ruling
- Alcohol fuels ambulance assaults
- 82% of Scots agree drink driving is unacceptable
- Scotland's alcohol strategy - what next?
- Scotland leads way in evidence-based alcohol policy
- New report reveals impact of alcohol on emergency services
- AFS appoints new chief executive
- Alcohol: a global concern
- Campaigners gather in Edinburgh for global alcohol conference
- Alcohol and pregnancy don't mix
- European Court minimum pricing opinion
- Call for minimum pricing as alcohol deaths rise
- How much are we really drinking?
- Dr Evelyn Gillan
- Majority of Brits harmed by other people's drinking
- Interactive map of alcohol and tobacco outlets
- Help consumers make an informed choice about alcohol
- Alcohol debate must continue
- Alcohol sponsorship in Formula 1: a dangerous cocktail
- Minimum pricing case to be heard in Europe
Alcohol campaigners unite to call for stronger protection from alcohol advertising to children
Ahead of the coming Holyrood election, alcohol campaigners have warned that protecting children from alcohol marketing must be given far greater priority by all parties in the next parliamentary term.
Alcohol Focus Scotland, BMA Scotland, SHAAP and Scottish Families Affected by Alcohol & Drugs have joined together to call on Scotland’s politicians to pledge to do more to reduce the exposure of children to alcohol advertising.
Research has shown that exposure to alcohol marketing reduces the age at which young people start to drink, increases the likelihood that they will drink and increases the amount of alcohol they will consume once they have started to drink.
Just this week, a systematic review of research into alcohol sponsorship by the Institute of Alcohol Studies found consistent evidence of a link between exposure and risky drinking behaviour in children. Also, in a 2014 poll commissioned by the Alcohol Health Alliance, 69% of people were found to believe that alcohol advertising campaigns appeal to under-18s.
Scottish Parliament candidates from all parties are being asked to pledge their support for action to enable children to grow up free from exposure to alcohol advertising.
Alison Douglas, Chief Executive of Alcohol Focus Scotland said:
“Everyone agrees that children shouldn’t see alcohol advertising but they do. Watching sport on TV, waiting for the school bus, at the cinema or using social media – all of these activities are exposing our children to positive messages from alcohol companies. As well as being morally wrong, there is clear evidence that exposure to alcohol marketing leads children to start drinking at an earlier age and to drink more.
“The current codes are failing to protect children. It’s time to take effective action in Scotland and ensure our children can play, learn and socialise in places that are free from alcohol marketing."
Dr Peter Bennie, Chair of BMA Scotland said:
“The presence of alcohol branding is currently ever-present in the lives of children in Scotland. There can be few children in Scotland who are not exposed to some form of alcohol advertising or branding on an almost daily basis.
“The next parliamentary term must see concrete action to protect children from alcohol marketing and I hope all candidates at this election will sign up to endorse that.”
Eric Carlin, Director of SHAAP (Scottish Health Action on Alcohol Problems) said:
“Doctors and nurses in Scotland see on a daily basis the harms that are caused to young people and their families by alcohol. Rather than accepting the inevitability that all young people will drink and that parents and carers are powerless to do anything about it, we need to challenge the ways that young people are exposed to alcohol promotions, in advertising in the middle of soap operas and entertainment programmes, sports and musical events and social media.
“Many research studies indicate that use of alcohol by teenagers can have long-lasting effects on the physiology of the brain. Social activities for young people do not need to be dominated by pressure to fit in by drinking alcohol.”
Christine Duncan, Chief Executive of Scottish Families Affected by Alcohol & Drugs said:
“Through our frontline services we recognise the full impact of problematic alcohol on families which is often as real, and present for some families, as alcohol branding in day-to-day life. Alcohol marketing serves as a continual reminder of some of the difficulties being faced by families and their loved ones.
“We urge all candidates to recognise the impact of alcohol marketing on children and young people and encourage elected representatives to pledge to take action to reduce the exposure of children to alcohol advertising in the next parliamentary term.”