- SWA urged to respect minimum pricing decision
- Alcohol and mental health are closely linked
- Minimum pricing can be implemented in Scotland
- Alcohol sold at pocket money prices
- Scotland has so much to gain from reducing how much we drink
- AFS welcomes revised alcohol consumption guidelines
- Emergency services face shocking levels of alcohol abuse
- Every child has the right to grow up safe from alcohol harm
- Public health must prevail over big business
- New toolkit to help children affected by family alcohol problems
- Price check reveals cheap cost of strong alcohol
- Sales increase underlines need for minimum pricing
- Time to kick alcohol out of sport
- Alcohol linked with stomach cancer
- AFS calls for compulsory health warnings on alcoholic drinks
- Are supermarkets 'responsible retailers' when it comes to alcohol?
- Scottish health charities call for excise duty rise to tackle cheap alcohol
- Alcohol campaigners unite to call for stronger protection from alcohol advertising to children
- New resource for people concerned about alcohol in their community
- Minimum pricing decision delayed until summer
- No completely 'safe' level of drinking
- New alcohol guidelines published
- Minimum pricing - European court ruling
- Alcohol fuels ambulance assaults
- 82% of Scots agree drink driving is unacceptable
- Scotland's alcohol strategy - what next?
- Scotland leads way in evidence-based alcohol policy
- New report reveals impact of alcohol on emergency services
- AFS appoints new chief executive
- Alcohol: a global concern
- Campaigners gather in Edinburgh for global alcohol conference
- Alcohol and pregnancy don't mix
- European Court minimum pricing opinion
- Call for minimum pricing as alcohol deaths rise
- How much are we really drinking?
- Dr Evelyn Gillan
- Majority of Brits harmed by other people's drinking
- Interactive map of alcohol and tobacco outlets
- Help consumers make an informed choice about alcohol
- Alcohol debate must continue
- Alcohol sponsorship in Formula 1: a dangerous cocktail
- Minimum pricing case to be heard in Europe
Alcohol sponsorship in Formula 1: a dangerous cocktail
Formula One alcohol sponsorship exposes audience to alcohol brands every five seconds.
A new report which presents data on the extent of alcohol advertising during the 2014 Formula One (F1) Monaco Grand Prix together with an analysis of F1 teams’ sponsorship by the alcohol industry was issued today by the European Alcohol Policy Alliance (Eurocare), Institute of Alcohol Studies and Monash University in Australia.
The findings from the report show that alcohol sponsorship of F1 provides a platform for an extremely high exposure of audiences to alcohol advertising.
The report shows that during the 2014 Monaco F1 race there were on average 11 references to alcohol brands per minute. In other words – the worldwide audience of a total 500 million people were exposed to an alcohol brand on average every five seconds for almost two hours.
The authors believe that the sponsorship practices they have researched clearly go against the spirit of the EU Audiovisual Media Services Directive. Furthermore, they also believe that the practices in F1 also go against even weaker voluntary codes set up by the alcohol industry itself. Eurocare has already raised the issue of alcohol sponsorship in F1 to Jean Todt, the President of the Federation International de l’Automobile (FIA), who then claimed no responsibility for the matter.
Mariann Skar, Secretary General in Eurocare said:
“The amount of alcohol-related exposure in F1 settings is extreme by anyone’s standards. There seems to be a lack of recognition within the F1 community about their responsibility when showing alcohol adverts every five seconds to an audience of 500 million viewers. We now urge the involved bodies in F1 to move away from alcohol sponsorship”.
Katherine Brown, Director of the Institute of Alcohol Studies said:
“Alcohol sponsorship of motorsport generates seriously mixed messages about drink driving and road safety, and contradicts the spirit of current EU rules on alcohol advertising. A common sense approach would be to stop alcohol companies from this risky business of sponsoring Formula 1.”