- We need to make it easier for people to drink less
- Worrying rise in alcohol-related deaths
- Minimum pricing will save lives
- Pocket money prices for alcohol continue
- Scotland's alcohol problem laid bare
- Cheap alcohol is costing Scotland dear
- One drink a day can increase breast cancer risk
- Poverty linked to increased harm from alcohol
- What next for reducing alcohol harm in Scotland?
- Scotland must do more to turn tide of alcohol harm
- Concern as funding for alcohol services cut
- Budget: No change in alcohol duty
- Scottish Government urged to curb alcohol marketing
- Consumers have the right to know health risks
- Chancellor urged to tackle cheap, strong cider in Budget
- Online help for families affected by alcohol
- Alcohol-free childhood is healthiest option
- SWA granted leave to appeal minimum pricing
- Drink drive warning
- Scottish Greens call for action on alcohol marketing
- Scottish Government receives European alcohol award
- SWA will appeal to UK Supreme Court
- Half of alcohol being sold under 50p per unit
- SWA urged to respect minimum pricing decision
- Alcohol and mental health are closely linked
- Minimum pricing can be implemented in Scotland
- Alcohol sold at pocket money prices
- Scotland has so much to gain from reducing how much we drink
- AFS welcomes revised alcohol consumption guidelines
- Emergency services face shocking levels of alcohol abuse
- Every child has the right to grow up safe from alcohol harm
- Public health must prevail over big business
- New toolkit to help children affected by family alcohol problems
- Price check reveals cheap cost of strong alcohol
- Sales increase underlines need for minimum pricing
- Time to kick alcohol out of sport
- Alcohol linked with stomach cancer
- AFS calls for compulsory health warnings on alcoholic drinks
- Are supermarkets 'responsible retailers' when it comes to alcohol?
- Scottish health charities call for excise duty rise to tackle cheap alcohol
- Alcohol campaigners unite to call for stronger protection from alcohol advertising to children
- New resource for people concerned about alcohol in their community
- Minimum pricing decision delayed until summer
- No completely 'safe' level of drinking
- New alcohol guidelines published
- Minimum pricing - European court ruling
- Alcohol fuels ambulance assaults
- 82% of Scots agree drink driving is unacceptable
- Scotland's alcohol strategy - what next?
- Scotland leads way in evidence-based alcohol policy
- New report reveals impact of alcohol on emergency services
- Alcohol: a global concern
- Campaigners gather in Edinburgh for global alcohol conference
- Alcohol and pregnancy don't mix
- European Court minimum pricing opinion
- How much are we really drinking?
- Majority of Brits harmed by other people's drinking
- Interactive map of alcohol and tobacco outlets
- Help consumers make an informed choice about alcohol
Cheap alcohol is costing Scotland dear
Scotland has been paying the price of cheap, strong alcohol for far too long
This summer, the UK Supreme Court will hear the Scotch Whisky Association’s final appeal against minimum unit pricing for alcohol. This is the final stage in a long running legal process which has seen minimum pricing tested in Europe and twice declared legal by Scottish courts. We hope that minimum pricing can at last be introduced early next year; six years after it was passed by the Scottish Parliament.
Minimum pricing came about in response to soaring alcohol-related hospital admissions and deaths in Scotland. In the 1980s, there were around 600 alcohol-related deaths per year – by the mid-2000s this had increased to 1500.
The more affordable and easily available a product is, the more of it is consumed. Alcohol is now 54% more affordable than 30 years ago, as supermarkets and shops compete to lure customers in with ridiculously cheap prices and promotions. This has led to a huge shift from pub to home drinking.
It was clear Scotland had to get to grips with our alcohol problem. The political will was there, and following the success of the ban on smoking in public places, there was the opportunity to do something just as bold to address alcohol harm.
Minimum unit pricing directly links the price of drinks to their alcohol content and sets a ‘floor price’ below which a unit of alcohol cannot be sold. Minimum pricing selectively targets the heaviest drinkers because they are the ones drinking the very cheap alcohol. Moderate drinkers are largely unaffected as they don’t buy enough of the cheapest, strongest products to notice much difference.
Strong white ciders
A pint in the pub won’t cost any more but certain types of product on supermarket and convenience store shelves will cost much more than they do today. For example, a 3 litre bottle of “White Ace” cider at 7.5% abv is on sale at £3.99. One bottle contains 22 units of alcohol - this works out at just 18p per unit. Under a 50p minimum price, that bottle of cider would have to cost at least £11.25.
One reason these strong ciders are sold so cheaply is because of how they are taxed. Currently, a lower alcohol cider pays the same amount of alcohol duty as a strong 7.5% abv cider. In its spring Budget, the government announced a consultation on introducing a new tax band to target cheap, high strength white ciders – a move which we strongly support.
Doctors and those working in addiction services say heavy drinkers, particularly dependent drinkers, rely on very cheap alcohol. A study of heavy drinkers attending NHS treatment services in Glasgow and Edinburgh found they consumed an average of 185 units of alcohol per week. Cheap vodka and white cider purchased from off-sales – particularly licensed grocers - accounted for most of these units. One participant in the study said he bought white cider because it was “cheaper than heroin” while others talked about using it as a fall-back drink when they were low on cash so they could get the maximum alcohol for the cheapest price.
Vulnerable people including young binge drinkers, those in treatment for alcohol problems, homeless people and street drinkers, account for nearly all sales of these ciders. One major drinks firm which manufactured a popular white cider firstly reduced the strength then withdrew the product altogether because they felt the brand had become so damaged by its customer base and misuse.
Pocket money prices
They are also appealing to teenagers because they can buy them with their pocket money. Earlier this year a mum from the north east of England took her campaign to Westminster to urge price increases on strong ciders. Her 16 year old daughter tragically died after drinking Frosty Jack’s cider at a New Year’s Eve party. She wants to raise awareness of the dangers of these products and for the price to be increased to take account of their strength.
By opposing minimum unit pricing, the Scotch Whisky Association – whose members include global alcohol producers like Diageo, Pernod Ricard and Beam Suntory - aren’t standing up for Scotch whisky, they are supporting drinks at the very cheapest end of the market which are causing untold damage to people’s health, their families and our communities.
In the first year alone, a 50p minimum unit price could mean 60 fewer deaths and over time, hundreds of lives will be saved. It is absolutely unforgiveable for these companies to continue to put their profits before people’s lives.
Chief Executive, Alcohol Focus Scotland