News
Alcohol behaviour change campaign targets women
06/02/2012
The Scottish Government launches a new Alcohol Behaviour Change this week which encourages women aged between 30 and 50 to 'drop a drink size'. It urges them to consider taking smaller glasses when drinking alcohol as figures in the Scottish Health Survey show that around 38% of women regularly exceed daily and/or weekly sensible drinking guidelines. It is possible for a woman to exceed the weekly guidelines for less than £3.
A new 'drinking time machine' smart phone app has been developed to show people the ageing effects of regularly drinking too much.
Cabinet Secretary for Health and Wellbeing Nicola Sturgeon said:
"Everyone by now is aware that bold action is needed to tackle Scotland's unhealthy relationship with alcohol. The impact of our consumption is estimated to cost Scots £3.56 billion each year. That's £900 for every adult.
"With Scots drinking more than any other part of the UK, this campaign aims to encourage adults in Scotland, particularly women, to recognise how much they are actually drinking and to help them make small changes to the way they drink which can improve their health and wellbeing.
"Whilst encouraging people to make better choices about their alcohol consumption is important, I still believe there is more that can be done and that is why I will continue to press the case for minimum pricing. Doctors, nurses, the police, academics and politicians, as well as growing numbers of the general population, have now recognised the harm that alcohol is doing to our communities and the benefits minimum pricing will bring - saving lives and reducing crime."
Download the app today
A new 'drinking time machine' smart phone app has been developed to show people the ageing effects of regularly drinking too much.
Cabinet Secretary for Health and Wellbeing Nicola Sturgeon said:
"Everyone by now is aware that bold action is needed to tackle Scotland's unhealthy relationship with alcohol. The impact of our consumption is estimated to cost Scots £3.56 billion each year. That's £900 for every adult.
"With Scots drinking more than any other part of the UK, this campaign aims to encourage adults in Scotland, particularly women, to recognise how much they are actually drinking and to help them make small changes to the way they drink which can improve their health and wellbeing.
"Whilst encouraging people to make better choices about their alcohol consumption is important, I still believe there is more that can be done and that is why I will continue to press the case for minimum pricing. Doctors, nurses, the police, academics and politicians, as well as growing numbers of the general population, have now recognised the harm that alcohol is doing to our communities and the benefits minimum pricing will bring - saving lives and reducing crime."
Download the app today