Welcome
Alcohol Focus Scotland is the national charity working to prevent and reduce alcohol-related harm. More about us
Our vision
A future free from the widespread health and social harm caused by alcohol.
Our mission
To deliver effective and cost-effective action to reduce alcohol consumption and harm in Scotland and beyond.
Our values
Independent, equitable and fair, evidence-based, person-centred, respectful and collaborative.
Key work
Restricting alcohol marketing
Promoting regulation that reduces the level of exposure – particularly of children and young people and people struggling with alcohol-related issues – to alcohol marketing.
Increasing the price of alcohol
Broadening support for optimising minimum unit pricing by introducing an automatic mechanism linking to affordability.
Training
Alcohol Focus Scotland offers a range of training courses to help people understand, manage and prevent the harm caused by alcohol.
Latest news
Scotland can once again lead the way on alcohol - Guest Blog, by Melissa Dando
Jun 23, 2025: Cancer Prevention Action Week 2025 Scotland can once again lead the way on alcohol
AFS response to Population Health Framework
Jun 17, 2025: The Scottish Government has today [Tuesday 17 June] published its new Population Health Framework. The Population Health Framework sets out Scottish Government’s and COSLA’s long-term collective approach to improving Scotland’s health and reducing health inequalities for the next decade.
Community Not a Commodity: The LGBT+ Community’s Views on Alcohol Marketing
Jun 9, 2025: Alcohol Focus Scotland has published a new report exploring how alcohol marketing affects LGBT+ people in Scotland, and how the industry’s presence in LGBT+ spaces and events, particularly Pride, is being perceived by the community itself.
AFS Response to Programme for Government
May 7, 2025: Last week Alcohol Focus Scotland and more than 70 partners published a call to the Scottish Government to take urgent action to tackle the highest deaths from alcohol in 15 years by prioritising increasing early detection and treatment of liver disease alongside other targeted measures and preventative policies.
