- Alcohol-specific deaths in Scotland increase
- Students as Change Agents
- Health charities call for action to save lives from Scotlands biggest killers
- Australian ministers agree to visible pregnancy warning
- Three quarters of Scots back new controls to help protect children from alcohol advertising
- More accurate estimates for the burden of Alcohol on the Ambulance Service: around 1 in 6 callouts in Scotland are alcohol related
- How can alcohol labels be improved to help people make informed consumption choices
- Health experts call for better alcohol labelling
- Young people and their views on alcohol marketing
- Lowest alcohol sales in Scotland for 26 years
- Minimum unit pricing has lasting impact study shows
- Euros renews call for action to protect children from alcohol sports sponsorship
- Current alcohol labelling of little relevance to young adult drinkers
- Governments should step up efforts to tackle harmful alcohol consumption
- Scottish public and leading health experts back changes to alcohol labelling
- AFS calls for 65p minimum unit price for alcohol
- How will the main parties prevent harm from alcohol?
- Alcohol labelling reform is way past its sell by date
- Alcohol policy priorities for the next parliament
- Young drinkers believe prominent health warnings on alcohol could boost risk awareness
- Alcohol and the Workplace Effective Interventions
- Alcohol sales and consumption in Scotland during the pandemic
- How can we prevent alcohol deaths?
- Alcohol Deaths and Minimum Unit Pricing
- Young Scots show support for restrictions on alcohol marketing
- YoungScot Health Panel report on alcohol marketing and harm
- New release of alcohol related hospital admissions
- Better alcohol labelling – A way to boost awareness of the risk between alcohol and cancer?
- Alcohol Deaths Prevention Support
- Almost half of Scots in favour of minimum unit pricing
- NICE Guidelines on FASD Surveillance or Support?
- Leading health charities call for action in Scotland
- Health experts campaign for better understanding of Fetal Alcohol Spectrum Disorder
- Health experts call for alcohol labelling overhaul
- Survey shows Scots lockdown drinking rise caused by stress
- Alcohol Focus Scotland welcomes new WHO report on alcohol pricing
- Statistical analysis of off-trade alcohol sales in the year following MUP
- Alcohol Focus Scotland Review of statements of licensing policy 2018 to 2023
- We need to continue long-term focus on alcohol
- Scots report changing drinking patterns during coronavirus lockdown
- Time to Blow the Whistle on Alcohol Sport Sponsorship
- New evidence demonstrates that alcohol ads lead to youth drinking
- Alcohol sales fall in first year of MUP
- First study published into under 18 drinkers post MUP
- Commission on Alcohol Harm calls for evidence
- Two years on Are annual functions reports reaching their potential?
- We need to do more to protect our children and young people
- Scottish primary children call for action on alcohol
- New Alcohol Deaths Prevention Support Now Available from AFS
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- Making a bad impression - blog post
- Alcohol sales and MUP
- Alcohol marketing and children debate in the Scottish Parliament
- Lowest alcohol sales in 25 years
- Research into fall in violence
- The Children's Parliament investigates an alcohol-free childhood
- Minimum unit pricing one year on
- More about sales data
- A family of resources it is all about prevention, education and resilience
- AFS publish Review of Licensing Board Annual Functions Reports 2017-2018
- Marketing unmasked dispelling the myths and taking a stand
- No place for alcohol marketing in sport
- Scotland publishes first UK guidelines for diagnosing fetal alcohol spectrum disorder (FASD)
- The Alcohol Framework 2018 Preventing Harm
- Scotlands new drug and alcohol strategy launched
- AFS welcome new alcohol strategy
- Recent reporting on alcohol sales data
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- Drinks companies keeping consumers in dark about risky drinking
- Reducing alcohol consumption can address health inequalities
- Global first alcohol policy set to save hundreds of Scots' lives
- AFS welcomes minimum unit pricing for alcohol
- Truer picture of alcohol harm revealed
- Alcohol causes 3,700 deaths in Scotland every year
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- Minimum pricing blog
- Minimum pricing gets green light
- Alcohol brands and young people
- Time for honest conversations about alcohol
- Q&A on alcohol marketing
- UK children anxious about parents' drinking
- Alcohol producers failing to inform public
- Concern over alcohol-related deaths
- We need to make it easier for people to drink less
- Worrying rise in alcohol-related deaths
- Minimum pricing will save lives
- Pocket money prices for alcohol continue
- Scotland's alcohol problem laid bare
- Cheap alcohol is costing Scotland dear
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- What next for reducing alcohol harm in Scotland?
- Scotland must do more to turn tide of alcohol harm
- Concern as funding for alcohol services cut
- Scottish Government urged to curb alcohol marketing
- Consumers have the right to know health risks
- Alcohol-free childhood is healthiest option
- SWA granted leave to appeal minimum pricing
- Scottish Greens call for action on alcohol marketing
- SWA will appeal to UK Supreme Court
- SWA urged to respect minimum pricing decision
- Minimum pricing can be implemented in Scotland
- AFS welcomes revised alcohol consumption guidelines
- Emergency services face shocking levels of alcohol abuse
- New toolkit to help children affected by family alcohol problems
- Alcohol campaigners unite to call for stronger protection from alcohol advertising to children
- No completely 'safe' level of drinking
- New alcohol guidelines published
- Minimum pricing - European court ruling
- Alcohol: a global concern
Euros renews call for action to protect children from alcohol sports sponsorship
Health campaigners are highlighting the inappropriateness of big alcohol brands sponsoring high profile sports events, such as the ongoing European Football Championships and exposing millions of under-18s to alcohol brands.
The deliberate product placement of Heineken beer branding in front of football stars and managers, like Paul Pogba, Joachim Low and Kalvin Phillips, during recent press conferences for the Euros is misleading. It suggests that the players are enjoying a post-match drink, when in reality that is not the case.
It comes as research shows that exposure to alcohol sponsorship is associated with increased levels of alcohol consumption and risky drinking amongst schoolchildren, as well as sportspeople. Sports sponsorship also exposes children to significant amounts of alcohol advertisement: almost a third of 11-19-year-olds in the UK recall seeing alcohol sponsorship for sports or events at least weekly, while one in twenty recall seeing alcohol sponsorship daily or almost daily. Exposure is especially high during big sporting events broadcast on TV, such as the current European Football Championships.
In Scotland, one in four of us are regularly drinking above the Chief Medical Officer’s low-risk guidelines and every year alcohol is responsible for almost four thousand deaths, over thirty-thousand hospital admissions and countless problems for families and communities.
Alcohol Focus Scotland have called on the Scottish Government to curb sponsorship of professional sport by alcohol companies in line with the World Health Organization recommendations. Restricting alcohol marketing is one of the most effective ways to reduce alcohol harm. The majority of the public supports a ban on alcohol companies sponsoring sporting events.
Alison Douglas, chief executive of Alcohol Focus Scotland said, “Sport should inspire good health and active participation - and to use it as a promotional vehicle for an addictive and health-harming product is simply unacceptable.
“Whether the product in question is low alcohol or not is beside the point – people are seeing the Heineken logo plastered across the Euros and making the link with the overall brand. Sponsorship by alcohol companies has been woven into the fabric of the sport we love capitalising on our emotional connections to our teams and players so that we associate certain alcohol brands with healthy activity and high-performing athletes.
“Exposure to alcohol marketing has been shown as a cause of binge drinking and drinking onset among young people. It also influences their attitudes and increases their likelihood of developing problems with alcohol later in life. We need to challenge the idea that alcohol and sport go together and introduce suitable restrictions on marketing and sponsorship to protect our children and young people. This is something that children themselves are asking us to do.”
17 June 2021
 Critchlow, N. et al. (2019). Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility: A cross-sectional survey in the UK.
 World Health Organization (2017). Tackling NCDs: “best buys” and other recommended interventions for the prevention and control of noncommunicable diseases.