- Diageo is failing to provide latest guidelines on their products
- Drinks companies keeping consumers in dark about risky drinking
- Reducing alcohol consumption can address health inequalities
- Alcohol-specific deaths remain at very high levels
- Oh Lila goes digital
- Global first alcohol policy set to save hundreds of Scots' lives
- AFS welcomes minimum unit pricing for alcohol
- Walker's crisp ad exposes children to alcohol marketing
- Truer picture of alcohol harm revealed
- Focus on link between alcohol and obesity
- Alcohol causes 3,700 deaths in Scotland every year
- Last Christmas for heavily discounted alcohol
- Scotland's licensing system needs clearer direction
- Minimum pricing blog
- Minimum pricing gets green light
- Reflections on GAPC 2017
- Alcohol brands and young people
- Time for honest conversations about alcohol
- Q&A on alcohol marketing
- UK children anxious about parents' drinking
- Quarter of Scots drink above guidelines
- Alcohol producers failing to inform public
- Concern over alcohol-related deaths
- We need to make it easier for people to drink less
- Worrying rise in alcohol-related deaths
- Minimum pricing will save lives
- Pocket money prices for alcohol continue
- Scotland's alcohol problem laid bare
- Cheap alcohol is costing Scotland dear
- One drink a day can increase breast cancer risk
- Poverty linked to increased harm from alcohol
- What next for reducing alcohol harm in Scotland?
- Scotland must do more to turn tide of alcohol harm
- Concern as funding for alcohol services cut
- Budget: No change in alcohol duty
- Scottish Government urged to curb alcohol marketing
- Consumers have the right to know health risks
- Chancellor urged to tackle cheap, strong cider in Budget
- Online help for families affected by alcohol
- Alcohol-free childhood is healthiest option
- SWA granted leave to appeal minimum pricing
- Drink drive warning
- Scottish Greens call for action on alcohol marketing
- Scottish Government receives European alcohol award
- SWA will appeal to UK Supreme Court
- Half of alcohol being sold under 50p per unit
- SWA urged to respect minimum pricing decision
- Alcohol and mental health are closely linked
- Minimum pricing can be implemented in Scotland
- Alcohol sold at pocket money prices
- Scotland has so much to gain from reducing how much we drink
- AFS welcomes revised alcohol consumption guidelines
- Emergency services face shocking levels of alcohol abuse
- Every child has the right to grow up safe from alcohol harm
- Public health must prevail over big business
- New toolkit to help children affected by family alcohol problems
- Price check reveals cheap cost of strong alcohol
- Sales increase underlines need for minimum pricing
- Time to kick alcohol out of sport
- Alcohol linked with stomach cancer
- AFS calls for compulsory health warnings on alcoholic drinks
- Are supermarkets 'responsible retailers' when it comes to alcohol?
- Scottish health charities call for excise duty rise to tackle cheap alcohol
- Alcohol campaigners unite to call for stronger protection from alcohol advertising to children
- New resource for people concerned about alcohol in their community
- Minimum pricing decision delayed until summer
- No completely 'safe' level of drinking
- New alcohol guidelines published
- Minimum pricing - European court ruling
- Alcohol fuels ambulance assaults
- 82% of Scots agree drink driving is unacceptable
- Scotland's alcohol strategy - what next?
- Scotland leads way in evidence-based alcohol policy
- New report reveals impact of alcohol on emergency services
- Alcohol: a global concern
Minimum pricing will save lives
This week, the UK Supreme Court will hear the Scotch Whisky Association’s final appeal against minimum pricing for alcohol.
We hope that it will finally be given the green light, more than 5 years since the legislation was passed by the Scottish Parliament, and having been tested in Europe and twice declared legal by Scottish courts.
Minimum pricing came about in response to soaring alcohol-related hospital admissions and deaths in Scotland. In the 1980s, there were around 600 alcohol-related deaths per year – by the mid-2000s this had increased to 1500. Right now, an average of 22 Scots die because of alcohol every single week.
The more affordable and easily available a product is, the more it is consumed. Alcohol is now 60% more affordable than it was in 1980, as shops compete to lure customers in with ridiculously cheap prices and promotions. This has led to a huge shift from pub to home drinking.
Minimum unit pricing directly links the price of drinks to their strength and sets a ‘floor price’ below which a unit of alcohol can’t be sold. Under minimum pricing, a pint in the pub won’t cost any more but certain products on supermarkets and corner shops’ shelves will cost much more than they do today. For example, 3 litre bottles of “White Ace” and “Frosty Jack’s” cider at 7.5% abv are on sale for just £3.99. One bottle contains 22 units of alcohol - this works out at just 18p per unit. Under a 50p minimum price, that bottle of cider would cost at least £11.25.
Doctors and those working in addiction services say heavy drinkers, particularly dependent drinkers, rely on very cheap alcohol. One of the arguments pushed by the industry is that minimum pricing “punishes” the poor. “On the contrary..” as 40 GPs working in our most disadvantaged communities put it in a recent letter to the Herald “...they have most to gain. The implementation of minimum unit pricing in Scotland will bring about positive and lasting change, especially for the people and communities with whom we work.”
So what have we learned in the decade that we have been campaigning for minimum pricing? That our politicians will listen to experts about what works and are willing to take bold measures to improve public health. That there is a groundswell of support for action to get rid of cheap, strong alcohol that causes so much damage. But also, that big business will be ruthless in protecting their profits, even at the expense of people’s lives. Multi-national companies are prepared to misrepresent the evidence and obstruct democratic decisions, often hiding behind trade associations to do so.
Preventing alcohol harm requires regulation not simply education. Alcohol producers and retailers need to accept that the products they make and sell are toxic, addictive and carcinogenic so it’s absolutely right that controls are in place to minimise the harm caused.
Cheap alcohol has been taking its toll for too long. We all know someone whose life has been cut short, a family that’s broken up, or someone who has had an accident or been assaulted because of alcohol. In the first year alone, a 50p minimum unit price could prevent 60 alcohol-related deaths, 1,600 hospital admissions and 3,500 crimes.
We don’t want Scotland to be known for heavy drinking. That’s not something to be proud of. We should be known for our progressive approach to improving health, creating better communities, and reducing inequalities. Minimum unit pricing is the biggest public health breakthrough since the ban on smoking in public places. It will save many lives and improve many more.
Chief Executive, Alcohol Focus Scotland