- Statistical analysis of off-trade alcohol sales in the year following MUP
- Alcohol Focus Scotland Review of statements of licensing policy 2018 to 2023
- Scotland needs to continue long-term focus on alcohol
- We need to continue long-term focus on alcohol
- Scots report changing drinking patterns during coronavirus lockdown
- Time to Blow the Whistle on Alcohol Sport Sponsorship
- Five top tips for working remotely
- New evidence demonstrates that alcohol ads lead to youth drinking
- Alcohol sales fall in first year of MUP
- First study published into under 18 drinkers post MUP
- Commission on Alcohol Harm calls for evidence
- Two years on Are annual functions reports reaching their potential?
- We need to do more to protect our children and young people
- Alcohol related hospital admissions for 2018 to 2019
- Hitting the right note in training
- Minimum unit pricing update
- Scottish primary children call for action on alcohol
- New Alcohol Deaths Prevention Support Now Available from AFS
- Its time to tell us whats in our drinks
- A home for Rory
- Making a bad impression - blog post
- Alcohol sales and MUP
- Alcohol-specific deaths 2018
- Five tips for upping the engagement factor
- Alcohol marketing and children debate in the Scottish Parliament
- Lowest alcohol sales in 25 years
- Research into fall in violence
- The Children's Parliament investigates an alcohol-free childhood
- Five tips for training delivery nerves
- Minimum unit pricing one year on
- More about sales data
- A family of resources it is all about prevention, education and resilience
- AFS publish Review of Licensing Board Annual Functions Reports 2017-2018
- Marketing unmasked dispelling the myths and taking a stand
- No place for alcohol marketing in sport
- Five pitfalls to avoid in evaluating training
- Scotland publishes first UK guidelines for diagnosing fetal alcohol spectrum disorder (FASD)
- The Alcohol Framework 2018 Preventing Harm
- Scotlands new drug and alcohol strategy launched
- AFS welcome new alcohol strategy
- Recent reporting on alcohol sales data
- Cross-Party Group Improving Scotland's health: 2021 and beyond October 2018
- Diageo is failing to provide latest guidelines on their products
- Drinks companies keeping consumers in dark about risky drinking
- Reducing alcohol consumption can address health inequalities
- Alcohol-specific deaths remain at very high levels
- Oh Lila goes digital
- Global first alcohol policy set to save hundreds of Scots' lives
- AFS welcomes minimum unit pricing for alcohol
- Walker's crisp ad exposes children to alcohol marketing
- Truer picture of alcohol harm revealed
- Focus on link between alcohol and obesity
- Alcohol causes 3,700 deaths in Scotland every year
- Last Christmas for heavily discounted alcohol
- Scotland's licensing system needs clearer direction
- Minimum pricing blog
- Minimum pricing gets green light
- Reflections on GAPC 2017
- Alcohol brands and young people
- Time for honest conversations about alcohol
- Q&A on alcohol marketing
- UK children anxious about parents' drinking
- Quarter of Scots drink above guidelines
- Alcohol producers failing to inform public
- Concern over alcohol-related deaths
- We need to make it easier for people to drink less
- Worrying rise in alcohol-related deaths
- Minimum pricing will save lives
- Pocket money prices for alcohol continue
- Scotland's alcohol problem laid bare
- Cheap alcohol is costing Scotland dear
- One drink a day can increase breast cancer risk
- Poverty linked to increased harm from alcohol
- What next for reducing alcohol harm in Scotland?
- Scotland must do more to turn tide of alcohol harm
- Concern as funding for alcohol services cut
- Budget: No change in alcohol duty
- Scottish Government urged to curb alcohol marketing
- Consumers have the right to know health risks
- Chancellor urged to tackle cheap, strong cider in Budget
- Online help for families affected by alcohol
- Alcohol-free childhood is healthiest option
- SWA granted leave to appeal minimum pricing
- Drink drive warning
- Scottish Greens call for action on alcohol marketing
- Scottish Government receives European alcohol award
- SWA will appeal to UK Supreme Court
- Half of alcohol being sold under 50p per unit
- SWA urged to respect minimum pricing decision
- Alcohol and mental health are closely linked
- Minimum pricing can be implemented in Scotland
- Alcohol sold at pocket money prices
- Scotland has so much to gain from reducing how much we drink
- AFS welcomes revised alcohol consumption guidelines
- Emergency services face shocking levels of alcohol abuse
- Every child has the right to grow up safe from alcohol harm
- Public health must prevail over big business
- New toolkit to help children affected by family alcohol problems
- Price check reveals cheap cost of strong alcohol
- Sales increase underlines need for minimum pricing
- Time to kick alcohol out of sport
- Alcohol linked with stomach cancer
- AFS calls for compulsory health warnings on alcoholic drinks
- Are supermarkets 'responsible retailers' when it comes to alcohol?
- Scottish health charities call for excise duty rise to tackle cheap alcohol
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- New resource for people concerned about alcohol in their community
- Minimum pricing decision delayed until summer
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- Alcohol fuels ambulance assaults
- 82% of Scots agree drink driving is unacceptable
- Scotland's alcohol strategy - what next?
- Scotland leads way in evidence-based alcohol policy
- New report reveals impact of alcohol on emergency services
- Alcohol: a global concern
Time to Blow the Whistle on Alcohol Sport Sponsorship
- New research shows for the first time the high levels of exposure to alcohol sport sponsorship in professional football and rugby union in Scotland
- Alcohol marketing references featured once every 15 seconds in live Six Nations rugby match and once every 98 seconds in a live Scottish Premier League match
- Exposure to marketing activity is linked with drinking initiation and increased alcohol consumption
- A minority of clubs have alcohol sponsors and only 7% of overall sponsors were alcohol companies
The Guinness Pro14. Editorial credit: LiveMediaSrl / Shutterstock.com
Alcohol Focus Scotland and Scottish Health Action on Alcohol Problems (SHAAP) are calling for the Scottish Government to curb sponsorship of professional sport by alcohol companies following new research into the extent, nature and frequency of the practice.
The new research from Institute for Social Marketing and Health at the University of Stirling highlights that where alcohol companies sponsor clubs and tournaments there is high frequency of alcohol references, and advertising is sophisticated and integrated into the club identity.
Sponsors are visible throughout match-days with pitch-side hoardings and shirt sponsors but also in the pre-match build-up over days and weeks before competition with extensive social media activity, product endorsement from players, competition tie-ins and limited edition products.
Millions of people – including children and young people – are exposed to alcohol sponsorship. The evidence is clear that alcohol marketing exposure is a cause of binge drinking and drinking onset among young people. It also influences their attitudes and increases their likelihood of developing problems with alcohol later in life.
Given the billions of pounds alcohol companies pump into advertising it is naive to assume there is no impact on the drinking behaviours of the rest of the population.
Alison Douglas, chief executive of Alcohol Focus Scotland said, “Sponsorship by alcohol companies has been woven into the fabric of the sports we love capitalising on our emotional connections to our teams and players, so that we associate certain alcohol brands with healthy activity and high-performing athletes.
“Sport should be clean – it should inspire good health and active participation - and to use it as a promotional vehicle for an addictive and health-harming product is simply unacceptable. The current system of self-regulation is no regulation. It is failing to protect people – especially our children and other vulnerable people. The Scottish Government needs to act.”
Dr Eric Carlin, Director of SHAAP said,“It’s easy to understand why many clubs are attracted to the income alcohol sponsorship can provide but we need to look to clubs and organisations who are managing well without this sponsorship and move away from products, like alcohol, which cause huge problems in Scotland.
“Scottish Women’s Football have shown leadership in rejecting alcohol and gambling sponsorship. It’s time for others to follow their lead and protect their fans and players. The Scottish Government needs to introduce comprehensive and robust restrictions on alcohol sport sponsorship.”
Dr Richard Purves, from the Institute for Social Marketing and Health at the University of Stirling said,“This new research provides, for the first time, insight into the extent, nature, and frequency of alcohol sponsorship within two of Scotland’s most popular spectator sports, football and rugby union.
“Alcohol sponsorship was particularly visible in rugby union, both in terms of the number of sponsorship relations with alcohol companies and how often alcohol marketing references appeared in the television broadcasts analysed. For football, alcohol sponsorship appeared to be more prevalent amongst larger or more successful teams, for example those playing at the top-level, compared to clubs which offered fewer opportunities for national and international exposure, such as those in the lower-leagues.”
This research comes at a time when the place of gambling in sport has been called into question and we need to consider the propriety of linking any addictive and health-harming product with sport.
In Scotland, one in four of us are drinking above the Chief Medical Officer’s low-risk guidelines and every year alcohol is responsible for almost four thousand deaths, over thirty-thousand hospital admissions and countless problems for families and communities.
Investigators from Children’s Parliament found that 9-11 year olds had awareness and knowledge of alcohol sport with one child able to give specific details of pitch-side advertising and sponsorship activity he had encountered.
This week, Members of Children’s Parliament met with the First Minister and the Cabinet and called to make alcohol less visible for children. This includes ending sponsorship of sports and eventsat which children may be present in order to ensure all children grow up in an environment free from the negative impact of alcohol.
Alcohol Focus Scotland and SHAAP recommend that the Scottish Government should end alcohol sport sponsorship of professional sport, ensuring that comprehensive and robust restrictions form part of a broader strategy to control alcohol marketing in Scotland.
The Scottish Government’s upcoming consultation on marketing restrictions provides a timely opportunity to consider comprehensive regulations to protect people from alcohol marketing.