News
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- Scottish Government launches alcohol marketing consultation
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- Scottish Health Survey 2021
- New licensing policy review guide
- Slight increase in alcohol-specific deaths
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- Meet our Engagement Team Megan
- Report on alcohol sales and harm in Scotland during the COVID-19 pandemic
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- Study reveals those already at risk from heavy drinking bought more alcohol during lockdowns
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- 18.6% increase in deaths from alcohol in 2020
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- Health charities call for action to save lives from Scotlands biggest killers
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- Scottish public and leading health experts back changes to alcohol labelling
- AFS calls for 65p minimum unit price for alcohol
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- Alcohol labelling reform is way past its sell by date
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- Young drinkers believe prominent health warnings on alcohol could boost risk awareness
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- How can we prevent alcohol deaths?
- Alcohol Deaths and Minimum Unit Pricing
- YoungScot Health Panel report on alcohol marketing and harm
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- NICE Guidelines on FASD Surveillance or Support?
- Alcohol Deaths Prevention Support
- Almost half of Scots in favour of minimum unit pricing
- Leading health charities call for action in Scotland
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- Alcohol Focus Scotland welcomes new WHO report on alcohol pricing
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- First study published into under 18 drinkers post MUP
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- AFS publish Review of Licensing Board Annual Functions Reports 2017-2018
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- The Alcohol Framework 2018 Preventing Harm
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- Recent reporting on alcohol sales data
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- Drinks companies keeping consumers in dark about risky drinking
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- Minimum pricing blog
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- Alcohol brands and young people
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- Q&A on alcohol marketing
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- One drink a day can increase breast cancer risk
- Poverty linked to increased harm from alcohol
- What next for reducing alcohol harm in Scotland?
- Scotland must do more to turn tide of alcohol harm
- Concern as funding for alcohol services cut
- Scottish Government urged to curb alcohol marketing
- Consumers have the right to know health risks
- Alcohol-free childhood is healthiest option
- SWA granted leave to appeal minimum pricing
- SWA will appeal to UK Supreme Court
- SWA urged to respect minimum pricing decision
- Minimum pricing can be implemented in Scotland
- Emergency services face shocking levels of alcohol abuse
- Every child has the right to grow up safe from alcohol harm
- Minimum pricing - European court ruling
Young people and their views on alcohol marketing
Alcohol Focus Scotland recently delivered online focus group sessions with young people to provide them with the opportunity to share their views on alcohol and alcohol marketing in their daily lives. This has given us an insight into how young people of different ages and areas of the country feel about the message they receive about alcohol.
We asked the young people about where they see alcohol and what they think of it. The below word cloud shows the breadth of places they encounter alcohol.
Each group shared their views and experiences of alcohol marketing and discussed issues such as the impact of alcohol messages, endorsement of products by prominent celebrities, alcohol adverts selling a lifestyle or aesthetic, sports sponsorship targeting specific audiences, gendering of alcohol products and using social media to allow others to be part of their own drinking experience.
During the focus group one participant explained how much of an impact alcohol marketing can have even when they’re not necessarily aware of it. They said it is “ quite subconscious the way you take it in, because I personally wouldn't pay much attention to the adverts but like I could probably name off like half the alcohol brands that are on the TV anyway like off the top of my head. So yes, you take it in even if you think you are not paying attention and stuff… it will still be engrained in you in some way”.
This work will allow us to evidence the views of young people in relation to alcohol marketing and help us make relevant recommendations for the forthcoming Scottish Government consultation on alcohol marketing. The outcomes from these groups will also help us further develop our plans for engaging with children, young people and the organisations who support them.
Youth Engagement Officer, Megan has also been sharing her thoughts about the engagement work we will be undertaking in the coming months and the impact of alcohol marketing on Scottish Family’s affected by Alcohol and Drugs’ podcast. Listen to the Alcohol Shorts Podcast here.
If you work with any groups of young people and think they may be interested in participating in our engagement work or if you would like to know more about the work we have been undertaking, please contact Megan (Youth Engagement Officer) at megan.mcgarrigle@alcohol-focus-scotland.org.uk.