Reducing harm caused by alcohol

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Minimum pricing

We are calling on the Scottish Government to maintain and increase MUP to at least 65p per unit.

See our resources

AFS and AMEN Report

Alcohol marketing

AFS and international experts call for ban on alcohol marketing.

Guinness branding at the Pro14

Alcohol sport sponsorship must end

New research shows the high levels of exposure to alcohol sport sponsorship in Scotland.

CP Investigators with magnifying glasses

Children call for action on alcohol

Schoolchildren share how being around alcohol can make them feel unsafe and ignored.

Women putting bottles in the bin

Tackling alcohol harm

AFS launch new manifesto asking all candidates and parties to commit to addressing alcohol harm.

What we do

AFS campaigns to reduce the impact of alcohol on health, families and communities

Emergency department

Sobering statistics

10 Scots die because of alcohol every day

Alcohol Focus Scotland is the national charity working to prevent and reduce alcohol harm.

We want to see fewer people have their health damaged or lives cut short due to alcohol, fewer children and families suffering as a result of other people's drinking, and communities free from alcohol-related crime and violence.

Alcohol marketing

We support restricting alcohol marketing

Find out more about the effect of alcohol marketing and access our resource list.

MUP

Each year since MUP was introduced it is estimated to have: saved 268 lives, averted 899 hospital admissions, and reduced consumption by 3%.

Minimum unit pricing works. You can ensure this life-saving policy continues.

Local Alcohol Profiles

Local alcohol profiles

Alcohol harm in your area.

Sobering statistics

Emergency department

24 Scots die because of alcohol every single week.

More facts and figures

AFS blog

AFs new blog

Challenge and Change: We spoke with Rod Anderson, Chief Recovery Officer with Recovery Coaching Scotland.

C.H.A.T. resource

Toolkit for services working with children, young people and families.

Children's Parliament

Joe FitzPatrick, Minister for Public Health visits the Children's Parliament

Investigators explore children's views and experiences of alcohol.

Support our campaign

Marketing pledge 2022

Protect children and young people from alcohol marketing.

Latest News

Rod Anderson at Parliamentary Event 17.01.23.

Challenge and Change: Rod Anderson

Challenge and Change is the AFS Involvement Team blog series. For this blog post, we spoke with Rod Anderson, Chief Recovery Officer with Recovery Coaching Scotland.

AFS asks for SG on MUP

Parliament must come together to renew and reinvigorate MUP

AFS calls on Parliament to increase MUP following new report which shows its effectiveness was eroded by inflation and COVID-19.

A responsible drinking campaign that features cocktail recipes

Alcohol Focus Scotland is "deeply concerned" that the Scottish Government has pledged to support a whisky industry campaign to raise awareness about the alcohol content of drinks.

Unacceptable rise in alcohol-specific deaths

1,276 people lost their lives due to alcohol in 2022. AFS responds.

Quick Links

Latest Events

Training: Alcohol and Older Adults - December - 12 December 2023

Videos

Minimum unit pricing one year on

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