Welcome
Alcohol Focus Scotland is the national charity working to prevent and reduce alcohol-related harm. More about us
Our vision
A future free from the widespread health and social harm caused by alcohol.
Our mission
To deliver effective and cost-effective action to reduce alcohol consumption and harm in Scotland and beyond.
Our values
Independent, equitable and fair, evidence-based, person-centred, respectful and collaborative.
Key work
Restricting alcohol marketing
Promoting regulation that reduces the level of exposure – particularly of children and young people and people struggling with alcohol-related issues – to alcohol marketing.
Increasing the price of alcohol
Broadening support for optimising minimum unit pricing by introducing an automatic mechanism linking to affordability.
Mandatory health warning labels
For consumers to make an informed choice, alcohol labels need to provide clear product and health information.
Latest news
Blog: New Strategy, New Parliament, New Hope
Mar 13, 2026: Carolyn Lochhead, Chief Executive of Alcohol Focus Scotland analyses Scotland’s new Alcohol and Drug Strategic Plan
Blog: Think Outside the Bottle: Rethinking What We Give Mums This Mother’s Day
Mar 10, 2026: Mother’s Day is meant to be a moment of appreciation, a chance to say thank you to the women who hold so much of family life together. But for years, one of the most common gifts given to mums has been alcohol. A bottle of wine. A “mum deserves a drink” mug. A hamper built around prosecco.
AFS Response to new Alcohol and Drugs Strategic Plan for 2026-2035
Mar 10, 2026: The Scottish Government has today (10/03/2026) published their new alcohol and drugs strategic plan for 2026-2035. The Government says that a key priority of the strategic plan is to expand treatment standards to include alcohol and all drugs, with a renewed focus on prevention, including specific measures to stop people from developing problem alcohol and drug use.
No more half measures: alcohol charity demands bold alcohol action in next Parliament
Mar 4, 2026: Alcohol Focus Scotland has warned Scotland’s next MSPs that it’s time to get serious about tackling the cost of harm caused by alcohol
