Welcome
Alcohol Focus Scotland is the national charity working to prevent and reduce alcohol-related harm. More about us
Our vision
A future free from the widespread health and social harm caused by alcohol.
Our mission
To deliver effective and cost-effective action to reduce alcohol consumption and harm in Scotland and beyond.
Our values
Independent, equitable and fair, evidence-based, person-centred, respectful and collaborative.
Key work

Restricting alcohol marketing
Promoting regulation that reduces the level of exposure – particularly of children and young people and people struggling with alcohol-related issues – to alcohol marketing.

Increasing the price of alcohol
Broadening support for optimising minimum unit pricing by introducing an automatic mechanism linking to affordability.

Mandatory health warning labels
For consumers to make an informed choice, alcohol labels need to provide clear product and health information.
Latest news
Six in ten people in Scotland worried about their own or someone else’s drinking
Nov 11, 2026: Sixty percent of adults in Scotland have worried about their own or someone else’s drinking according to new polling from Alcohol Focus Scotland to mark Scotland's first ever Alcohol Action Day
Guest Blog: Scotland’s relationship with alcohol is deadly. Why are we still ignoring prevention?
Nov 11, 2026: Developed in Iceland and now used in more than 30 countries, Planet Youth is a model designed to improve young people’s health, wellbeing and relationships. It’s based on the Icelandic Prevention Model (IPM) - a data-driven approach to preventing substance use. Planet Youth Scotland, hosted by Winning Scotland, is now working in 6 local authority areas. Writing for Alcohol Focus Scotland, Lorraine Gillies, Associate at Planet Youth Scotland, makes the case for upstream prevention to tackle alcohol related harm in Scotland - and ensuring that people have the support they need long before they reach a crisis.
Spotlight on Services - RecoveryAyr: Connection, Community and a Warm Welcome
Nov 10, 2026: Thursday 12 November is Scotland’s first ever Alcohol Action Day. Together, we’re using the day to celebrate the organisations providing alcohol support across Scotland and to raise awareness that help is available for anyone who needs it. In this Spotlight post, RecoveryAyr, a lived and living experience-led, member-led charity supporting people affected by alcohol and drug use across South Ayrshire, tell us about how they support people with alcohol problems.
Spotlight on Services: New Way – Supporting Our Community in Helensburgh and Lomond
Nov 10, 2026: Thursday 12 November is Scotland’s first ever Alcohol Action Day. Together, we’re using the day to celebrate the organisations providing alcohol support across Scotland and to raise awareness that help is available for anyone who needs it. In this Spotlight post, New Way, a community-based Scottish charity dedicated to supporting individuals and families affected by alcohol and other substance use across Helensburgh and Lomond, tell us more about their service.
