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Welcome

Alcohol Focus Scotland is the national charity working to prevent and reduce alcohol-related harm. More about us

Our vision

A future free from the widespread health and social harm caused by alcohol.

Our mission

To deliver effective and cost-effective action to reduce alcohol consumption and harm in Scotland and beyond.

Our values

Independent, equitable and fair, evidence-based, person-centred, respectful and collaborative.

Alcohol Focus Scotland has joined forces with BMA Scotland, Children in Scotland, Scottish Families affected by Alcohol and Drugs (SFAD) and Scottish Health Action on Alcohol (SHAAP) in a mission to end the harmful impacts of alcohol marketing on children and young people in Scotland.

Alcohol marketing leads children and young people to start drinking earlier, to drink more, and to drink at problematic levels. We need to do more to prevent this.

Find out more and join our campaign »

Key work

Marketing screen

Restricting alcohol marketing

Promoting regulation that reduces the level of exposure – particularly of children and young people and people struggling with alcohol-related issues – to alcohol marketing.

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Price tag

Increasing the price of alcohol

Broadening support for optimising minimum unit pricing by introducing an automatic mechanism linking to affordability.

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Warning label icon

Mandatory health warning labels

For consumers to make an informed choice, alcohol labels need to provide clear product and health information.

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Latest news

AFS backs Lancet Commission call to raise alcohol prices to cut liver disease

Apr 30, 2026: A new Lancet Commission on liver health in Europe highlights a growing and largely preventable burden of liver disease, with around 284,000 deaths each year linked to conditions such as cirrhosis and liver cancer. Alcohol is identified as a major contributing factor alongside obesity, poor diet and viral hepatitis, with experts warning that without action the scale of harm will continue to rise.

Alcohol and Party Manifestos

Apr 23, 2026: On 7th May people across the country will head to the polls to elect the next Scottish Parliament. All the main parties have now published their manifestos setting out their policies and priorities for the next parliamentary term. Alcohol Focus Scotland has worked hard behind the scenes to engage with parties and input into the development their policies on alcohol – and we recently published our own manifesto setting out the policies we believe the next Government should adopt to tackle Scotland’s ongoing alcohol health emergency.

Leading health advocates express concerns about commonwealth games partnerships with health harming products

Apr 16, 2026: Leading health organisations, including Alcohol Focus Scotland, are expressing serious concerns following Jubel X and Coca Cola having been announced as official partners for the Commonwealth Games in Glasgow.

Blog: New Strategy, New Parliament, New Hope

Mar 13, 2026: Carolyn Lochhead, Chief Executive of Alcohol Focus Scotland analyses Scotland’s new Alcohol and Drug Strategic Plan 

The figures

37%
of violent crime is alcohol-related
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