Alcohol Marketing - People in Recovery

People with (or at risk of) an alcohol problem are at increased risk from alcohol marketing, as they experience disproportionate harm from alcohol use and have increased susceptibility to alcohol marketing.

Alcohol marketers explicitly target people who drink heavily, so that they are regularly exposed to alcohol marketing.  Alcohol marketing fosters positive alcohol-related feelings and emotions and triggers alcohol cravings, which may translate into effects on alcohol consumption in these groups.  

People in recovery highlight marketing as being an environmental trigger that threatens their recovery. It impacts their ability to live and thrive in their communities and intrudes into their homes and private spaces.

There is currently limited protection of people with (or at risk of) an alcohol problem from alcohol marketing.

 

Read our briefing on the impact of alcohol marketing on people in recovery

 

Voices of People in Recovery

Alcohol Focus Scotland has spoken with people in recovery who tell us that they find alcohol marketing to be triggering, hard to avoid, dangerous to their long term recovery and who feel that it is targeted at children and young people.

Listen to the views of some of the people we’ve spoken with below.